From checking the box to all in: Box Butte's wellbeing transformation

Some wellbeing programs are built quickly, without thought or strategy. Others are built over decades. Refined, rethought, and rooted in something real.

Box Butte General Hospital's story is the second kind.

In this special edition webinar-turned-podcast episode, our EVP of Client Services and Experience, Jim Barclay, has a conversation with Dan Newhoff, Organizational Development Specialist, and Peggy Hinman, Certified Life & Wellbeing Coach, from Box Butte General Hospital. Box Butte General Hospital has spent decades evolving their wellbeing program. 

Over 30 years in the making, their program didn't grow because of a big budget or a top-down mandate. It grew because they kept asking the right questions, measuring the right things, and putting their people first. The formula, as Dan explains it, is simple:

Wellbeing leads to engagement. Engagement leads to productivity and profitability. So that's how we get there.

In this episode, you'll also hear:

  • A new way to think about incentives — what Box Butte tried, what they changed, and what finally clicked for their people

  • The Peggy Effect — why hiring a dedicated wellbeing coach became a turning point for the entire program

  • How they made the business case — the data, the frameworks, and the conversations that earned lasting leadership buy-in

  • What employee engagement looks like — and why it starts long before anyone opens a wellness app

  • Lessons from 30 years in the field — the good, the hard, and everything worth stealing for your own program

Whether you're brand new to this work or years deep and looking for a fresh perspective, this episode meets you where you are. Watch the full episode above, or find it on Apple Podcasts or Spotify.

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